Kick off.

for: FC Barcelona

Preparation of a pilot programme within the framework of the entity digital transformation plan, to improve the FCB Museum visitor experience. The challenge was to provide new elements to the existing visit and space, creating a new one which has to be easy to implement and without making changes in the current management model. The Curated Experience platform offers ease of implementation for an immediate transition to multimedia equipment and enhance the interaction with the environment.

We prepared for the client a sample of a new experience with interactive points of interest and for different audiences. The objective was to live the experience in the field as if you were a football player, with virtual view of the changing room, exit tunnel with binaural audio (sound of the anthem of the club in the background and sound of the applause and chants of the fans increases as you walk closer to the field) and the possibility of being interviewed in the mixed zone as the players are, at the end of the game. It included an interactive content that animated objects and showed the most memorable moments in the history of the club, focusing on objects such as titles or photographs of the champion teams. The experience also offered the possibility of making a narration of the visitor's favourite play, and a 360º photograph on the game field. Everything focused on generating viral content so that followers and visitors can share their experience of visiting the museum in on social media, going beyond a selfie.

This consultancy project served the club to test the pilot and lay the groundwork for the call for a future concession tender.